As the blog grow bigger and after the move to odoo, I noticed a gap in the workflow,since a blog and its content itself are different entities, I wanted to handle them as such, that led me to a cleanup of the original source code for blog, where I moved teh content folder into a different repo, called hugo_content, the former repo I called hugo_blog. ---

In my case, this means you have to clone the repo hugo_blog first go inside the new directory (cd hugo ), checkout its branch 'hugo' and then do a clone of the repo hugo_content.